Advertisements - Theme 2

Hello everybody,

Advertisement in business is a form of marketig communication used to encourage, persuade or manipulate an audience to take or continue to take some addiction. 

They usually use implicit images that make us want buy products that we really don't need. 

Most of brands use also inappropriate pictures or skinny persons to perform it. Then, the society imitate this conducts and practice it.

But we can find some advertisements that they only help us and the planet. And this kind of advertisements make us conscious of something that impact on our world. 

We found this clever marketing concept by the WWF.

It demonstrates a crucial environmental message built into the environment. This paper towel dispenser has a cut out shape of South America which is filled with green paper towels that represents the green rain forest canopy of the continent. As people slowly drain the towel dispenser we are able to see the greenness slowly being drained out of South America which symbolizes the terrible environmental impact of disposable paper towels. At the top of the dispenser is the slogan 'Save Paper. Save the Planet.' Followed by the recognisable WWF logo. This is an example of guilt-driven green advertising. People using the paper towel can see directly themselves what their actions are doing to the hypothetical South America, and may be persuaded to use less paper towels.

 

Now, here in Spain we have a controversial ad. It's about a girl that she wants to be mother. And you can see how (manipulating condoms). This adversetimen is dedicated to the mom's day. (Desigual is spanish clothes brand).

                                   

There are some announcements that they are so funny. We love and laugh of them!!!

The last is made with a lot of wit. If you buy Orion telescopes you can see that the USA flag is MADE IN CHINA! It's really funny but it's not a credible announcement. 

We like this ad too. 

 "Dove: Unstick your style
Dove's Volumizing Mousse applied to cartoon girls."

Thanks to Dove they have a beatiful hair. 

 

This ad is pretty simple and conveys the point very clearly! The tagline says, 'Nothing wakes you up as Nescafé'.

And this is a very clever and interesting adversetiment. "Life's too short for the wrong job".